Number of active customers during the period. This is the total number of active customers during the period.


How it's measured

Total Customers = Count of customers with atleast one ACTIVE Subscription during the period.Quick Ratio = (New MRR + Expansion MRR)/(Downgrade MRR + Cancellation MRR)


Note: Does not include TRIAL Subscriptions


Reading

Up: Good


Interpretation

It represents the total number of individual customers over a period of time. It is usually an acquisition metric.


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